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Jessica Whitaker Online Photography Workshop
WELCOME! I'M SO GLAD YOU'RE HERE!
Welcome To The Workshop (watch me first!) (3:05)
Customer Support Email
Business Basics
Watch me first! (1:30)
LLC (2:39)
Opening a Business Bank Account (3:39)
How to find an accountant (9:19)
Bookkeeping (5:56)
Photography Contracts (2:30)
Saving for retirement (1:49)
Investing & using financial advisors (4:58)
Invested Development Workshop (2:57)
Business Insurance (1:52)
Accountability worksheet (0:51)
CUSTOMER SERVICE: MAKING YOUR CLIENTS FEEL COMFORTABLE + CONFIDENT
SET THE TONE! (8:01)
10 WAYS TO MAKE YOUR CLIENTS FEEL COMFORTABLE (10:42)
REPUTATION: Maintaining A Local Presence
Golden Rule: Get Involved Locally + Volunteer to STAY INSPIRED (5:45)
How To Ask For + Use Client Testimonials (3:51)
Overdeliver + Underpromise (4:10)
Getting Experience: JOB SHADOWING (7:25)
CLIENT COMMUNICATION
Create Boundaries From Message One: Email vs DM vs Texting (5:42)
Streamline Your Inbox: Email Follow Up System (6:19)
How To Invoice Clients & Client Management Program To Use (8:23)
How To Electronically Sign Contracts (3:53)
How To Import Client From Email to Invoice & Contract (5:40)
Benefits to using a Client Management Program (4:20)
Checking In With Clients Before The Photoshoot (5:07)
BRANDING BASICS
Branding Introduction (2:33)
Style Guide Template
PRICING YOUR WORK
How To Price Your Photography (13:26)
How To Tackle Travel Fees (8:16)
Value Of Your Time: How Long Should Sessions Actually Last? (3:38)
Why You Need A Minimum Rate (3:32)
Should You Have Your Prices On Your Website? (3:28)
Pricing Your Photography Worksheet
My Price Guide: Complete Walkthrough (6:40)
How to attach a PDF as a link on your website (2:09)
Naming Your Packages (1:31)
Goal Worksheet
Photography budget spreadsheet
WEBSITE BASICS
Website Basics (6:08)
Domain + Email (7:34)
Photography Website Walkthrough Part 1 (19:56)
Photography Website Walkthrough Part 2 (12:32)
Website checklist: PDF Download
Website Workshop Sign Up Info
BEHIND THE SCENES: Full Couple Photoshoot
INTRODUCTION + The First Location (16:12)
Location Two: Warming Your Clients Up + Details to Look For (16:23)
Location Three: Natural Posing + Directing, Add Variety (13:00)
Location Four: How To Photograph MOVEMENT, Walking Shots, Capture Candid Moments (9:11)
Location Five: Blue Hour + Working In Difficult Lighting, Dancing Photos (7:00)
COMPLETE WORKFLOW: Client Photoshoot
File Organization (1:23)
Importing (0:47)
CULLING: How To Sort + Pick Which Images To Deliver (53:18)
Editing From The Session Start to Finish (43:17)
Lightroom Preset Pack DOWNLOAD
Exporting, Settings, and Client Delivery (3:07)
POSTING TO YOUR BLOG: How to Layout Images For Maximum Impact (4:21)
The Finish Line!
Next steps (2:29)
Certificate of completion
Certificate of Completion Website Badge
Certificate of Completion Instagram Story Badge
Affiliate program contact
Bonus Chapter: Instagram Basics
Instagram Introduction (4:20)
Instagram Username (5:45)
Profile Photo (3:30)
What To Write In Your Bio (5:58)
Link In Bio (3:41)
Business Profile or Personal Profile? (2:13)
CONTENT: Optimize Your Posts + What to Share (4:32)
WHAT TO SAY: Captions + Increase Engagement (5:46)
When To Post (0:51)
Hashtags (5:33)
Direct Messages: CONNECT WITH YOUR CLIENTS (2:29)
How To Use Instagram Stories + Highlights (15:37)
Instagram Live (2:43)
READY, SET, GROW! (2:07)
Teach online with
Instagram Introduction
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